One of the best forms of marketing is search engine marketing.
Optimize a site and ensure major search engines are indexing the
store. Simply through placing high trafficked keywords in site tags,
a store can be seen on the first page of Google! Discover limitless
possibilities with increased online traffic.
Search Engine Friendly
PrestaShop combines all the features necessary to improve SEO
efforts. From keyword tags to customized URLs, optimize your store
using back office settings and you will see an increase in rankings
without doing external linking.
Customize URLs
PrestaShop allows you to create custom paths to be added to the URL
to get targeted visitors directly to your product pages. You can
place keywords or product descriptions in the URL easily through the
back office. When a user searched a specific product name or
description, chances are your site remains at the top of the search
engine thus increasing traffic
Google Site Map
With PrestaShop you can install a Google Site Map through your back
office. A Google Site Map will help Google to crawl your site on a
daily basis. Google stores the information crawled and then submits
the data to the search engine for improved rankings through organic
searches.
Meta Information for Products and Categories
Meta Descriptions and Meta Keywords are used to optimize a site for
increase visibility and rankings on major search engines. Place
keywords and product descriptions in the dedicated fields of the
PrestaShop back office and your store will climb the search engines
in no time.
Auto-generated Sitemap
Get referenced faster! PrestaShop allows you to generate your
sitemap automatically according to your store’s content. Then the
sitemap is submitted instantly to Google and other search engines to
get all your products, categories, and pages referenced in the
organic searches.
Dedicated URL for each Product, Preventing Duplicate Content
Duplicate content keeps you from increasing search engine rankings
and can even get you penalized by Google. PrestaShop helps you
reduce the chances of duplicate content by creating a dedicated URL
for each product page. If you have 100 products, you will have 100
different URLs.
Tags for Each Product
Tag products with keywords easily through the back office. Tags help
you increase rankings for each page. Placing relevant keywords keeps
visibility and traffic increasing.
E-mail Notifications of Delivery Status
Customers love to track the progress of their purchases. Thanks to
PrestaShop’s e-mail notifications, customers can receive up-to-date
information on their order status. Status messages can be customized
and you can inform them on whether the order is being prepared,
shipped, or in transit. They can then receive notifications from the
carrier on estimated time of arrival.