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One of the best forms of marketing is search engine marketing. Optimize a site and ensure major search engines are indexing the store. Simply through placing high trafficked keywords in site tags, a store can be seen on the first page of Google! Discover limitless possibilities with increased online traffic.

Search Engine Friendly

PrestaShop combines all the features necessary to improve SEO efforts. From keyword tags to customized URLs, optimize your store using back office settings and you will see an increase in rankings without doing external linking.

Customize URLs

PrestaShop allows you to create custom paths to be added to the URL to get targeted visitors directly to your product pages. You can place keywords or product descriptions in the URL easily through the back office. When a user searched a specific product name or description, chances are your site remains at the top of the search engine thus increasing traffic

Google Site Map

With PrestaShop you can install a Google Site Map through your back office. A Google Site Map will help Google to crawl your site on a daily basis. Google stores the information crawled and then submits the data to the search engine for improved rankings through organic searches.

Meta Information for Products and Categories

Meta Descriptions and Meta Keywords are used to optimize a site for increase visibility and rankings on major search engines. Place keywords and product descriptions in the dedicated fields of the PrestaShop back office and your store will climb the search engines in no time.

Auto-generated Sitemap

Get referenced faster! PrestaShop allows you to generate your sitemap automatically according to your store’s content. Then the sitemap is submitted instantly to Google and other search engines to get all your products, categories, and pages referenced in the organic searches.

Dedicated URL for each Product, Preventing Duplicate Content

Duplicate content keeps you from increasing search engine rankings and can even get you penalized by Google. PrestaShop helps you reduce the chances of duplicate content by creating a dedicated URL for each product page. If you have 100 products, you will have 100 different URLs.

Tags for Each Product

Tag products with keywords easily through the back office. Tags help you increase rankings for each page. Placing relevant keywords keeps visibility and traffic increasing.

E-mail Notifications of Delivery Status

Customers love to track the progress of their purchases. Thanks to PrestaShop’s e-mail notifications, customers can receive up-to-date information on their order status. Status messages can be customized and you can inform them on whether the order is being prepared, shipped, or in transit. They can then receive notifications from the carrier on estimated time of arrival.