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PrestaShop offers a variety of marketing and promotional tools built in. A successful merchant is the key to PrestaShop’s growth and guaranteeing effective marketing tools will build a path for online success.

Automated Follow-up E-mails

Following-up with your customers is important to gain strong brand loyalty. Thanks to PrestaShop’s powerful modules, you can send automatic emails and discounts according to various criteria. Decide to send e-mails based on shopping cart abandonment or best sellers. You can send promotions on items your customers love.

Newsletters Subscriptions

At checkout you can provide customers with an option to gift wrap their items and personalize with messages. This feature is great for special occasions and the holidays. Customers with appreciate this option and will purchase gifts on a regular basis.

Loyalty Program

Offer rewards to your customers! PrestaShop’s loyalty program allows you to present points to your customers for each product they buy, and they can then convert these points into real discounts. In your back-office, you can set up the value of one point and a minimum amount to use the discount.

Refer-a-friend Program

There is nothing like word-of-mouth buzz! Allow your customers to refer your store to their friends and reward them for each new subscription they bring by a special discount that you configure in a few clicks.

Recently Viewed Products

Remind your visitors what they have viewed by enabling a “recently viewed products” block on your site. This will display their most recently viewed items and make it easier to navigate around your store.

Coupons & Vouchers

Improve your sales and get more customers by offering coupons! PrestaShop allows you to create vouchers and coupon codes for many occasions. You decide the amount or the discount, the number of coupons, the occasion (birthday, new order, referral, etc.) and begin offering great ways to increase sales. .