Display products in a unique way and provide customers with numerous
options to view their desired products. Providing multiple views
will boost conversion rates. Merchants can reduce customer doubt by
putting them at ease with zoom in features and multiple product
Display Available Quantities
Want to let customers know you only have two items in-stock for a
specific product? PrestaShop allows you to display when products are
almost sold out or you can choose to keep a running total of the
amount in-stock at all times. As products are purchased the in-stock
quantity reduces in the product description page. Displaying the
product amount creates urgency for customers to purchase items with
Offer Multiple Images of Each Product
You probably have a variety of great photos to display to interested
customers. PrestaShop allows you to place as many product photos as
you like. Great photos help customers make decisions and allow you
to show all angles of a product. Offering numerous photos increases
conversion rates and keeps customers “out of the dark.”
Zoom in on Products
The Zoom In feature gives shoppers more insight on what they are
purchasing. Zoom in allows customers to mouse over a product and
magnify the area to get a closer look. This feature works great for
accessories, tools, and apparel. Simply upload high resolution
photos and enable the feature.
Displaying related products is a wonderful tool to “up-sell”
customers while they browse a product’s page or during the final
checkout. This feature allows you to choose which products are
related and display them to your customers. For example, there may
be an alternative model to a dish washer or great accessories to go
with a dress, the Related Products feature will display the
alternatives beneath the product description.
Add to a Wishlist
Wish lists are a wonderful feature that allows shoppers to create
lists for future purchases. Shoppers may love a product out-of-stock
or want to save an item to purchase during a special holiday. Wish
lists let customers keep products saved. You can also send automated
e-mails to remind customers about their wish list or send
notifications that a product is now available to buy.
Customers can instantly promote items they love by posting a review
in real-time. Browsing shoppers can then read reviews while viewing
products. Product reviews is one of the best forms of marketing.
Asking for feedback on products gives customers a voice and lets
others know what people think about your products.
Send to a Friend
Let customers send their favorite product to a friend. It not only
boosts exposure for your online store but let’s customers interact
with your shop. Customers can e-mail a product or send it via their
favorite social networking site. Allowing customers to send to a
friend is a great way to get others promoting your products.