Layered navigation organizes categories and products on every page of your e-commerce site so that customers do not need to click the back button in their browser. They can simply find a category they are interested in and click directly to the product from the navigation bar. PrestaShop’s layered navigation not only makes catalog browsing easy, it is completely SEO friendly. Each URL in the layered navigation is customizable to place product names, colors, etc. This allows customers to type in a specific product in the search engines and land directly on your product page.