PrestaShop offers a variety of marketing and promotional tools built
in. A successful merchant is the key to PrestaShop’s growth and
guaranteeing effective marketing tools will build a path for online
Automated Follow-up E-mails
Following-up with your customers is important to gain strong brand
loyalty. Thanks to PrestaShop’s powerful modules, you can send
automatic emails and discounts according to various criteria. Decide
to send e-mails based on shopping cart abandonment or best sellers.
You can send promotions on items your customers love.
At checkout you can provide customers with an option to gift wrap
their items and personalize with messages. This feature is great for
special occasions and the holidays. Customers with appreciate this
option and will purchase gifts on a regular basis.
Offer rewards to your customers! PrestaShop’s loyalty program allows
you to present points to your customers for each product they buy,
and they can then convert these points into real discounts. In your
back-office, you can set up the value of one point and a minimum
amount to use the discount.
There is nothing like word-of-mouth buzz! Allow your customers to
refer your store to their friends and reward them for each new
subscription they bring by a special discount that you configure in
a few clicks.
Recently Viewed Products
Remind your visitors what they have viewed by enabling a “recently
viewed products” block on your site. This will display their most
recently viewed items and make it easier to navigate around your
Coupons & Vouchers
Improve your sales and get more customers by offering coupons!
PrestaShop allows you to create vouchers and coupon codes for many
occasions. You decide the amount or the discount, the number of
coupons, the occasion (birthday, new order, referral, etc.) and
begin offering great ways to increase sales. .